The main themes in this documentary are how to market, produce and merchandise movies and how the public react to it, it focused on the basic idea of why is marketing important, this is important as many members of the wonder what the importance of this is.
The main narrative of this is fairly straightforward as t
he opening poses the question Why Is Marketing Important?, this will spark the audiences interest as they will want to know what is so important about the marketing of films and how the marketing is done for things such as this. The middle brings up the conflicting topic of what to do if you receive a bad review and how to overcome it, the d
ocumentary also introduces the aspect of the impending release of Mouse Hunt and the preparations that are going into that and how it will be received by the audience. The ending poses a question from the viewer as they ask was Mouse Hunt a success or not as the documentary was made just after its release so there is still a matter of if it is going to be a hit or a box office flop.
The camerawork was very simplistic and easy to watch as it was very entertaining for the audience seeing cutaways of the films they loved. During all the interviews the background image always linked back to the specific topic being discussed e.g. when the interview is about mouse hunt there is a film poster in the background for the film, the majority of the interviews seems to be filmed with a static camera as the camera doesn't move at all, this means that there was a constant head and shoulder shot of the people being interviewed. There is a high angled shot used of London as it is the capital of England and all the major box office films are premiered in Leicester Square.
The mis-en-scene is very much situated around the box office and what that means in a film perspective, also a lot of the shots are from film sets and premiers. Footage of London is specifically used as it is considered the film capital of Europe
e and is very important. A majority of the experts had a very plain backdrop so the focus was not distracted away from what they were saying to the camera.
The introduction to the documentary uses a very upbeat, cheery type of music as it wants to engage the audience from the beginning and make them take an interest in what is being said in the documentary. It also uses the same sound whilst the cutaways are being shown as to hold the audiences attention and to bring the music and footage together more. Natural music is predominantly used during the interviews so that the viewer will not be distracted from the interview and what is being said.
The editing used a great deal of cuts and cutaways as during the interview if the expert was talking about ticket sales or merchandise then there would be a cut away to footage of that specific thing. Also there were a few fades used to change form segment to segment, this looked fairly amateurish and not very good as in most cases a simple cutaway would have looked much better.
There were many different examples of archive material used to further some of the points made by the experts and critics as there were many different film trailers used and footage of celebrities at premiers and clips of the actual films themselves, this was interesting for the audience as they could see what a good trailer looked like for a film ad what a bad trailer looked like and what the celebrities who starred in them thought of the actual film.
Graphics in this were fairly overused as many different introductions for the critics experts or directors had exaggerated colours and graphics and whenever a segment was changing the image of a small man with a clack-board was constantly used.
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