2. How effective is the combination of your main product and ancillary texts?

Throughout the production of our documentary, radio advert and newspaper advert we wanted the theme to be constant and identical, we achieved this by using extracts from our documentary in the radio advert and also using the same person as in the voice over to voice our radio advert. We also used the same slogan in our newspaper advert as in the radio advert to ensure consistency and therefore linking back to the same themes. We also decided that following the same information would help us too so both the radio and print advert have the name, time, date and channel of the documentary made known blatantly by putting it at the end of the advert for maximum attention and also in a prominent place on the print advert to make it more noticeable.